All posts tagged video


Ride to redemption

It doesn’t take a great leap of the imagination to guess that I’m a fan of cycling. I’ve ridden a bike since I was a little boy and have been racing for about five years. And though I am generally a slave to my training plan—I pay to have a coach, so I’d better do what he tells me if I want to get my money’s worth—I took a brief hiatus from that structure in order to participate in this year’s Rapha Festive 500 Challenge.

The rules of the Challenge are simple: ride 500km (or more) during the week of Christmas, document your rides via GPS files, photos, blog posts, etc., and maybe win some prizes. I was one of over 3000 cyclists around the world who took part in the Festive 500 this year and when my week of riding was all said and done, I had logged 556 total kilometers (that’s roughly 345 miles). And after putting in an effort like that, I wanted to make sure that there was an excellent record of my journey.

So we made a video. The footage was shot between two cameras: a Canon EOS Rebel T2i and a GoPro HD Hero, which was graciously loaned to me by our friends at Twenty20 Cycling Company. I chose J Dilla’s “Dime Piece (Instrumental)” from The Shining as the soundtrack, as it seemed to capture my state of mind while on the rides. I’m very excited with how the video turned out. It was as fun to put together as all of the rides were. Check it out if you haven’t pushed play already! And you can read all my daily Festive 500 rides reports and see some photos I took along the way by clicking here. Allez!


So, hey, looks like this is a small business or something. Yes, that’s exactly what it is. Over the years I’ve done web design work for some of my close friends, people who’ve helped me out, and for a handful of my own projects. It’s something I enjoy doing and thought it was about time to go legit on the business end. So, there you have it, Big Ring Creative.

While website work will likely be BRC’s flagship service, we have also more than dabbled in a variety of other forms of digital media, such as podcasts and short videos. Hey, you can check some of that work out too in the portfolio.

The overarching thing we shoot for with any work we do is simplicity—minimalist design is beautiful—and functionality. A website should not only look good, but it should also be easy to use. As our tag line says, this is a “small batch” operation, meaning we try to create the highest quality work for our clients. There’s one very important distinction we want to make with our small batch/whiskey analogy: when we say quality, we don’t mean you spend a fortune. Quite the contrary. We are committed to providing clients with the highest quality product for the lowest possible price. Why? Because this is fun. Simple as that. Really.

So what’s with “Big Ring”? As you may have deduced, it’s an allusion to cycling. I’m a competitive cyclist and love cycling. For cyclists, the “big ring” is a metaphor for going big and taking it to the limit. Though we bike racers love to romanticize cycling, the big ring trope can be applied to life as well. I’m not a half-ass kind of guy, which is why I find it meaningful.